“I don't necessarily want others to understand how I feel. But I want them to believe me.” 
This quote from one of my interviews describes what I see as one of the biggest challenges in 
dealing with depression: An illness that is overwhelming for those affected and often invisible 
to outsiders. As a designer, I want to use visual means to show how easily signals can be 
overlooked—and how quiet something can be that is so loud inside. 
To this end, I have developed an awareness campaign that consists of two levels: Illustrated 
posters, postcards and displays show people in everyday, reserved situations. Only when 
scanned with a smartphone does a hidden AR layer open up, in which metaphorical illustrations 
reveal the emotional inner world of the people depicted. 
With this two-layered structure, I want to make the difference between external impression and 
internal experience tangible. “all good (?)” aims to encourage people to look more closely, listen 
more carefully, and take depression seriously for what it is: A real, profound illness that is far too 
often overlooked.